Basics

Finding a new use for an object

Explore how a familiar object can serve another purpose.

A paper clip appears in its usual role holding papers and in an alternative practical use.
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The picture in words

Familiar use
An established purpose comes to mind.
Alternative use
The same features may help solve another problem.

Reading the illustration

Compare the object across uses. Functional fixedness describes difficulty looking beyond a familiar function.

Try a question

What might help you think of a new use for the paper clip?

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Consider its shape, stiffness and flexibility separately from its usual role. Those features can suggest another solution.

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