Basics

Beliefs, feelings and action tendencies

Distinguish several aspects of an attitude toward the same object.

One bicycle is surrounded by a route-fact card, a pleasant-weather card and a planned-trip calendar.
View full screenDownload the infographic

The picture in words

Cognitive
Beliefs about the object.
Affective
Feelings associated with it.
Behavioral
Tendencies to act in relation to it.

Reading the illustration

Keep the bicycle as the common object while comparing beliefs, feelings and intended actions. Circumstances also influence the trip that actually occurs.

Try a question

How could an attitude toward cycling include all three aspects?

Show the explanation

Someone might believe cycling is practical, enjoy the activity and intend to cycle to class. Their actual trip can also depend on circumstances.

Read the sources

Keep exploring

Image viewer

100%

Loading image…